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Do you need a free SEO Audit? Click the button below and fill out the form.
Home > SEM
Fill in the form below and we will send through a free, no-obligation documentation report audit. This SEM audit will look in-depth at your website, outline SEM opportunities and analyze your competitor strategies.
Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. It’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
Search engine marketing is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
These ads, often known by the term pay-per-click ads, come in a variety of formats like search network, display network. Some are small, text-based ads, whereas others, such as product listing ads (PLAs, also known as Shopping ads) are more visual, product-based advertisements that allow consumers to see important information at-a-glance, such as price and reviews.
Search engine marketing’s greatest strength is that it offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
SEM versus SEO: What’s the difference?
Generally, “search engine marketing” refers to paid search marketing, a system where businesses pay Google or Bing to show their ads in the search results.
Search engine optimization, or SEO, is different because businesses don’t pay Google for traffic and clicks, rather, they earn an organic spot in in the search results by having the most relevant content for a given keyword search.
Both SEO and SEM should be fundamental parts of your online marketing strategy. SEO is a powerful way to drive evergreen traffic at the top of the funnel, while search engine advertisements are a highly cost-effective way to drive conversions at the bottom of the funnel.
There are many different kind of ways to promote your business through paid ads, but lets take a look at the most famous ones.
Facebook ads are paid messages that businesses place on Facebook. This gives you the flexibility to write in your own voice. Plus, you can reach the people who matter most to you, as explained in the social network’s beginner’s guide.
The essential component of this definition is the word “paid.” Anyone can post on their Facebook page for free—but you never know who’s going to see your post.
Facebook ad campaigns are available in a variety of formats. You also get to specify how much you want to spend, including:
Thinking about using TikTok Ads for your brand or business?
As one of the most downloaded apps of 2020 with over 800 million monthly users — now is the time to start.
Whether you’re looking to make sales, drive traffic to your website, or launch a new product, a creative and well-targeted TikTok campaign can drive great (and huge!) results.
If you’re an e-Commerce store owner, Google Merchant Center should be on your radar. Google Merchant Center lets you manage how your product inventory appears on Google. So, if you’re selling anything online and utilizing Google Shopping, Merchant Center is what allows you to pull all of your products in, display photos, prices, descriptions and more. So, in other words, Merchant Center is kind of a big deal!
Webdogs Advertising Ltd
72 Wells Street
London, England, W1T3QF
Company No 14505087
Let’s discuss how to make your website visible online.
