Let us meet you
Do you need a free SEO Audit? Click the button below and fill out the form.
Home > Social Media Advertising
Facebook is a powerful tool for businesses to promote their physical and online store and sell their products through Meta for Businesses.
During the first quarter of 2022, Facebook reported having 1.96 billion daily active users. Being one of the largest social media networks, it has changed the way businesses get to advertise. In fact, in the US alone, 51% of total advertising spend was used on digital ads (which includes Facebook, among other things).
Targeting options are super customizable, meaning you can reach custom audiences based on their age, location, hobbies, interests, etc., which makes reaching your potential buyers even easier.
While Facebook's Business Manager tool takes a bit of practice to have it up and running and reach its full potential, the initial set-up and getting your first ad published is easy. In addition to the easy setup, the large reach of active users and flexible ads provide fast results. In a study, it was found that 57% of consumers say that social media influences their shopping. Out of that 57%, 44% said that Facebook of all social media platforms was most influential.
With Facebook, you can get away with a $10 dollar budget and reach 1,000 people on the same day of launching your campaign. Again, the best part is that you get to define the specific audience you want to reach. So even if you have a small business, with Facebook ad campaigns, you can reach your potential customers immediately without having to break the bank.
In Advertising Dog we value your money and your need for new customers. With our Social Media expert team we can ensure you that each penny that you use for your Facebook Campaign will have 100% correspondence and will attract new customers for your business.
The visually stimulating and engaging platform may have been around for some time now, but it’s still far from maturity as it continues to evolve in new ways for businesses to expand their organic efforts into paid ones with an active 1.28 billion users.
Sure, there are many people on Instagram as we aforementioned, but what can we expect for actual growth? Let’s take the United States as an example. Of the 140 million users in the United States, Instagram saw an 8% increase in users in one quarter, spanning from Q3 2020 to the end of the year. Advertising in Western Europe? That region’s usage grew 17% in 2020. It’s consistently growing and it’s safe to say that Instagram has a ways to go before getting saturated or outdated. There is still plenty of opportunity left for businesses to get in front of their target audience, to expand their visibility, and to accomplish their various goals.
While people go to social networks to connect with their family, friends, or to see what their favorite celebrities’ are up to, millions check out what brands are sharing. It’s not every platform that users actively do that. In fact, 200 million Instagram users visit at least one business profile each day. 81% of Instagram users also use the platform to research products and services. In addition, now that Instagram recently made shopping more prominent on the platform, 130 million users tap on shopping posts every month.
While Facebook's Business Manager tool takes a bit of practice to have it up and running and reach its full potential, the initial set-up and getting your first ad published is easy. Snapchat may have been the first with ephemeral content, but it’s not the last. Instagram developed its own version after Snapchat declined Facebook’s acquisition offer and quickly surpassed Snapchat’s userbase. While Instagram Stories isn’t new, more brands continue getting into this popular placement and seeing great success. Currently, a half billion people are watching Stories every day, thus further emphasizing why it’s important to add Stories into your organic and paid advertising strategy.
Ecommerce marketing platform Yotpo reported that people are 58 times more likely to engage with branded content on Instagram than on Facebook and 120 times more likely than Twitter. While engagement rates have changed since Yotpo reported those Instagram statistics in 2018, we have seen them slightly decrease over the years as more people join and upload content. Even if that may be the case for others, user engagement rates on Instagram posts and ads are still exceptionally high compared to other platforms.
In Advertising Dog we value your money and your need for new customers. With our Social Media expert team we can ensure you that each penny that you use for your Instagram Campaign will have 100% correspondence and will attract new customers for your business.
In 2021, TikTok beat out Google and Facebook as the most visited website online. Although initially famous for its lip-syncing and dance challenge videos, TikTok has also created an ideal digital marketing platform for businesses to engage with audiences and boost brand exposure. A huge number of brands, Alo Yoga, Gymshark, and Duolingo have achieved immense success through the app. And you can too.
TikTok hit the global market in 2017 where it gained popularity faster than any other social media platform to date. Since 2019, TikTok has ranked the most downloaded app on Apple’s app store, with over 2 billion downloads.
You don’t need a large budget to create TikTok ads as the platform caters to raw, unedited videos made on mobile phones. TikTok thrives on authentic and unpolished videos and doesn’t require expensive camera equipment to produce good content. This is why sharing user-generated content (UGC) from your customer community on your brand’s TikTok helps get more eyeballs on your videos; people don’t immediately perceive UGC to be an ad when it looks like the other videos on their feed.
While Facebook's Business Manager tool takes a bit of practice to have it up and running and reach its full potential, the initial set-up and getting your first ad published is easy. Anyone, including brands, can start trends and go viral on TikTok. Businesses can make use of branded hashtag challenges and brand takeovers to encourage participation and enjoy a wider reach. Relatively smaller clothing brand Jolyn reached 10 thousand followers on TikTok by leaning into trendy videos like the #FreezeFramePhoto challenge.
In Advertising Dog we value your money and your need for new customers. With our Social Media expert team we can ensure you that each penny that you use for your TikTok Campaign will have 100% correspondence and will attract new customers for your business.
Webdogs Advertising Ltd
63-66 Hatton Garden
London, England, EC1N 8LE
Company No 14505087
Let’s discuss how to make your website visible online.