We optimise your Merchant Center, product feed and Google Shopping campaigns to improve visibility, reduce wasted spend and scale your ecommerce revenue.
Google Shopping is the most powerful channel for ecommerce brands, placing your products directly in front of high-intent shoppers searching on Google.
But strong results are only possible when:
Most brands underperform not because their products are weak, but because their feed and Merchant Center setup are holding them back.
That’s where we come in.
Merchant Center Setup & Maintenance
We configure Merchant Center correctly, link it to Google Ads, set shipping & tax rules, verify domains and ensure data syncs cleanly.
Your entire Shopping presence — paid and free — is powered by Google Merchant Center.
Merchant Center:
If Merchant Center is not optimised, your visibility drops and your CPC increases.
We ensure your feed and Merchant Center are perfectly structured for growth.
We enrich and optimise product data so Google fully understands your catalogue.
Includes optimisation for:
We resolve all issues blocking product visibility:
If a product isn’t eligible, it cannot appear — we fix that fast.
We structure Shopping campaigns to maximise visibility and ROAS, including:
PMax leverages your feed to promote products across the entire Google ecosystem.
We optimise PMax through:
Your products can appear on Google Shopping organically, at no cost.
We optimise for:
Free traffic = extra revenue without extra ad spend.
We re-engage shoppers by displaying the exact products they previously viewed.
Includes:
We review feed health, disapproved products, pricing accuracy and policy compliance.
We restructure product data for visibility, quality and performance.
Shopping, Performance Max and remarketing campaigns tailored to your margins and goals.
Continuous improvements to bids, feed, product groups, exclusions and search terms.
We scale campaigns once ROAS targets are met, adding new markets and product categories.
What is Google Shopping?
Google Shopping displays your products with images, price and key information directly in Google’s search results and Shopping tab.
How does Google Shopping work?
Your products are synced through Google Merchant Center and shown to users searching for relevant items.
Why do I need Merchant Center?
Merchant Center stores all product data and feeds it into Google Ads. Without a healthy feed, your products cannot appear in Shopping or PMax.
Can Google Shopping show my products for free?
Yes — through Free Listings, your products can appear organically in Google Shopping without paid ads.
What affects Shopping performance?
Feed quality, product titles, GTIN accuracy, category mapping, images, bidding strategy and campaign structure.
How fast will I see results?
Most brands see improvements within 2–4 weeks, and major scaling opportunities within 60–90 days.
Do you fix Merchant Center errors?
Yes — we handle all disapprovals, warnings, feed issues and syncing problems.
Google Shopping displays your products with images, price and key information directly in Google’s search results and Shopping tab.
Your products are synced through Google Merchant Center and shown to users searching for relevant items.
Merchant Center stores all product data and feeds it into Google Ads. Without a healthy feed, your products cannot appear in Shopping or PMax.
Yes — through Free Listings, your products can appear organically in Google Shopping, without the need for paid ads.
Feed quality, product titles, GTIN accuracy, category mapping, images, bidding strategy and campaign structure.
Most brands see improvements within 2–4 weeks, and major scaling opportunities within 60–90 days.
Yes — we handle all disapprovals, warnings, feed issues and syncing problems.