Build from scratch and optimised for High SERP
Website Development & SEO for an Engineering Firm
A civil engineer offering building legalization and energy certification services had no online presence or technical experience. She needed a website that could represent her professionally and attract clients through Google searches.
- Built the entire website from scratch, designing a clean structure with clear main services and subcategories — making it easy for both users and search engines to navigate.
- Implemented on-page SEO optimisation (meta tags, internal linking, mobile UX, schema, and performance).
- Developed a content strategy with targeted blog articles answering real client queries (e.g., legalization process, building ID, property regulations).
- Ensured fast indexing and visibility through proper sitemap setup and technical configuration.
- Provided full guidance and strategy so the client could understand how to maintain and grow her online presence.
🧱 Website Build
We focused on building a strong foundation that would help both visibility and SEO performance.
- ✓ Researched and selected a domain name aligned with the client’s core services and local search intent — supporting brand recognition and Google rankings.
- ✓ Designed a service tree (information architecture) based on actual demand and service importance, making navigation logical for users and search engines.
- ✓ Planned the full site structure and URL hierarchy to ensure proper indexing and keyword relevance for each service category.
- ✓ Began building the website using these insights to create a clean, professional, and SEO-ready platform.
- ✓ Ensured fast and efficient indexing by optimising site speed, meta data, and submitting a structured sitemap early on.
Result: a well-organized website, built for both people and search engines — ready to gain visibility from day one.
STEP 1🧱 SEO Optimisation & Content Setup
Once the website structure was completed, we focused on technical SEO and high-quality content to build visibility and trust.
- ✓ Performed full on-page SEO optimisation — meta titles, descriptions, headers, internal linking, and keyword placement for every key service.
- ✓ Created dedicated landing pages for major services such as legalization of buildings, building identity, and energy certificates.
- ✓ Implemented technical fixes (sitemap, indexing rules, alt text, image optimisation) to ensure fast and proper crawling by Google.
- ✓ Developed a content strategy with educational articles targeting specific user questions and long-tail keywords.
- ✓ Ensured all content aligned with the client’s tone of voice, while being easy to read and optimised for search intent.
Result: the website started gaining visibility quickly, with service pages indexed within days and early organic impressions appearing in Google Search Console.
STEP 2🧱 Visibility, SERP & Performance
With the optimised structure and targeted content in place, the website began gaining traction quickly.
- ✓ Submitted the website to Google Search Console, monitored indexing, and ensured that all key service pages were visible in search results.
- ✓ Tracked keyword growth and organic impressions, confirming faster-than-average ranking improvement for competitive terms.
- ✓ Reached first-page visibility within one month for major services like building legalization and energy certificates.
- ✓ The improved visibility led to new client calls and enquiries starting from the first week after launch.
- ✓ Continued fine-tuning page content and metadata to sustain growth and ranking stability.
Result: strong early visibility, measurable performance growth, and a steady increase in organic leads — all achieved within the first month of going live.
STEP 3🧱 Content Expansion & Authority Building
After achieving first-page visibility, we focused on strengthening the website’s authority and long-term organic performance.
- ✓ Planned and published targeted blog articles answering real client questions about building regulations, legalization processes, and technical documentation.
- ✓ Used each article to build internal links toward main service pages, reinforcing topical authority.
- ✓ Implemented off-page SEO strategies — acquiring quality backlinks from industry-related websites and directories.
- ✓ Monitored content performance through Google Search Console and Analytics, identifying which topics brought the most clicks and conversions.
- ✓ Continuously updated and optimised existing content to maintain ranking momentum and search relevance.
Result: higher domain authority, broader keyword coverage, and consistent organic traffic growth — creating a sustainable inbound pipeline for the client’s services.
STEP 4🧱 Results & Client Growth
Within a few months, the website became a reliable source of new clients and inquiries.
- ✓ The engineer began receiving steady calls and form submissions every week, coming directly from organic Google searches.
- ✓ Service-related keywords maintained first-page rankings, ensuring continuous visibility without relying on paid ads.
- ✓ The consistent traffic and client flow helped build strong credibility in a highly competitive local market.
- ✓ The website evolved into a key business asset — generating leads, showcasing expertise, and supporting professional reputation.
- ✓ The client now enjoys a sustainable online presence, with predictable monthly enquiries and long-term growth potential.
Result: a full digital transformation — from zero online presence to a trusted professional brand generating consistent clients through organic visibility.
STEP 5We’re Set.
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