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Ecommerce PPC Services That Increase ROAS and Scale Your Store

We manage all major Google Ads campaign types — Search, Shopping, Performance Max, Display and YouTube — to bring your business more sales, more leads, and predictable results.

We manage Google Ads, Performance Max, Shopping and Merchant Center to drive profitable sales, reduce wasted spend and help your ecommerce brand grow predictably.

Why Ecommerce PPC Needs More Than Just Google Ads

But real results only happen when:

  • your product feed is optimised
  • your Merchant Center is healthy
  • Your campaigns work together across the full funnel
  • you track revenue accurately
  • you constantly optimise based on real data


That’s why we use a holistic ecommerce PPC system — combining Search, Shopping, Performance Max, remarketing and CRO to deliver sustainable, scalable growth.

Ecommerce PPC isn’t guesswork.
It’s a data-driven engine built to increase revenue and improve profitability.

Core Ecommerce PPC Services We Provide

 

Performance Max Campaigns Management

PMax is Google’s most powerful campaign type for ecommerce — showing your products across Search, Shopping, YouTube, Display, Discover and Gmail.

Our optimised PMax strategy includes:

  • audience signal development
  • creative & asset testing
  • negative placement refinement
  • product exclusions
  • SKU-level performance analysis
  • real-time seasonal adjustments

This ensures your budget flows to your most profitable products.

 

Google Shopping Ads

Google Shopping performance depends entirely on the quality of your
Merchant Center feed — the platform where all product data is stored.

Merchant Center automatically pushes your products into:

  • Shopping Ads
  • Performance Max
  • Free Listings (organic Shopping presence)
  • Dynamic Remarketing

Your products also appear organically through Free Listings in Google Shopping.

 

Merchant Center Management

If the feed isn’t optimised, everything else suffers.

So we handle:

  • Merchant Center setup & maintenance
  • Product feed optimisation
  • Fixing feed errors & disapprovals
  • Feed restructuring for higher ROAS
  • Maximising Google Free Listings

Your products also appear organically through Free Listings in Google Shopping.
We optimise your feed so even your unpaid placements bring traffic and incremental sales.

 

Remarketing & Retargeting

Most customers don’t convert on the first visit.
We bring them back with personalised ads showing the exact products they viewed or added to cart.

Includes:

  • Dynamic product remarketing
  • Cart abandonment campaigns
  • Returning customer upsell sequences

This lifts conversion rates and average order value.

 

End-To-End Tracking & Revenue Attribution

Scaling is impossible without accurate tracking.
We implement:

  • GA4
  • Google Tag Manager
  • Enhanced Conversions
  • Revenue tracking
  • Product-level reporting
  • Cross-device attribution

You’ll know exactly which products and campaigns drive profit.

 

Ecommerce CRO

Even the best campaigns fail if the site doesn’t convert.
We improve:

  • product pages
  • mobile UX
  • add-to-cart flow
  • checkout friction
  • trust signals
  • collection structure

Small improvements = big revenue gains.

Our Ecommerce PPC Process

PPC & Feed Audit

We analyse your store, product data, tracking, account structure and competition.

Strategy & Campaign Build

We build Search, Shopping, PMax and remarketing campaigns tailored to your margins, catalog and goals.

Tracking & Merchant Center Setup

Everything tracked correctly: purchases, revenue, enhanced conversions, product-level attribution.

Weekly Optimisation Cycles

Bid optimisation, search term pruning, asset refresh, product exclusions and budget redistribution.

Scaling & Expansion

Once ROAS stabilises, we scale into:

  • new audiences
  • new markets
  • increased budgets
  • more profitable product segments

Who We Work With

  • Ecommerce brands

  • Local service providers

  • Professional services & consultants

  • SaaS and software companies

  • Startups and small businesses

  • International companies expanding

Ecommerce PPC Services | Google Shopping & PMax | Advertisingdog London UK | SEO agency

What Results You Can Expect

Our clients typically see:

  • Higher ROAS
  • Increased revenue within 30–90 days
  • Lower cost per purchase
  • Stronger returning-customer performance
  • Reduced wasted spend
  • Predictable scaling based on data

You don’t just get ads — you get a complete ecommerce growth system.

Why Ecommerce Brands Choose AdvertisingDog

  • Specialist knowledge in Google Shopping & Merchant Center
  • Manual optimisation — never “set and forget”
  • Full funnel approach (Search + PMax + Shopping + Remarketing + CRO)
  • Transparent reporting and communication
  • Proven systems for both small and scaled ecommerce stores
  • Focused on profitability, not vanity metrics

PPC Advertising FAQs

A complete paid advertising system designed to increase product sales through Google Ads, Performance Max and Shopping.

Yes — we fully manage Merchant Center, product feeds and all Shopping setups.

Most stores see improvements within 2–4 weeks, with major scaling opportunities in 60–90 days.

Yes — we support all major ecommerce platforms.

Yes. We run campaigns in the UK, EU, US, Canada, Australia, and other countries.

Yes — including feed health, tracking, and campaign structure review.

We focus on data-driven decision making, transparent reporting, and campaigns built for profitability — not vanity metrics.o.

A complete paid advertising system designed to increase product sales through Google Ads, Performance Max and Shopping.

Yes — we fully manage Merchant Center, product feeds and all Shopping setups.

Most stores see improvements within 2–4 weeks, with major scaling opportunities in 60–90 days.

Yes — we support all major ecommerce platforms.

Yes. We run campaigns in the UK, EU, US, Canada, Australia and more.

Yes — including feed health, tracking, and campaign structure review.

We focus on data-driven decision making, transparent reporting, and campaigns built for profitability — not vanity metrics.